Author: Diane Friend

  • Making Effective Board Leaders in Your Cooperative

    Making Effective Board Leaders in Your Cooperative

    An effective board is a collection of “good leaders.” But how do we measure leadership and how do we create an effective board? Research shows that leaders are measured as “good” when they marshal all their skills, and abilities, and use their influence to affect and be affected by others (Northouse, 2016). Training new or existing individual board members and preparing them to serve others is the heart of producing good leaders. This can be accomplished by utilizing extension resources and participating in leadership development programs. 

    Leadership is crucial in creating the standard for boards of directors. Agricultural cooperatives (co-ops) boards are no different when it comes to sound governance. Addressing leadership incompetency early, at the same time increasing director capacity, is vital to the co-op’s long-term success. While producers are the backbone of co-op boards, their farming and ranching experience may not prepare them entirely for a role in professional oversight, strategic decision thinking, communication, and representation. In fact, our research revealed that directors struggle with self-awareness and communication, which are essential elements of good leadership, and instead focus greater attention on their fiduciary duties. 

    In a rapidly changing and uncertain world, cooperative boards of directors face enormous internal and external challenges. Many of these challenges stem from factors not in their control yet consume a great deal of attention. Other challenges more routine, are relegated to management, diluting the board’s influence over new strategy or direction. This may perpetuate the perception that the professional manager is more equipped to oversee leadership issues. The complexity of these challenges requires a higher-level thinking and superior board leadership to mitigate shifts in customer needs, profitability, and future sustainability. 

    Usually, leadership development training for co-ops, stems from informal, unstructured, and “on-the-job” training. Although experience is a great asset, this learning process lacks the rigor of leadership technique and understanding and should not replace profession governance principles. The truth is new and continual leadership training is an essential activity in building effective boards and successful businesses. The responsibility of the governing board of directors is to lead strategically and intentionally to ensure sound governance prevails. The goal of the co-op should be to thrive, not simply survive.

    Therefore, it is incumbent that co-ops should evaluate director performance and provide training opportunities for improvement. More importantly, a comprehensive and multidimensional approach to teaching effective leadership will not only grow better leaders but will lay the groundwork for a culture of continual learning. 

    Fortunately, a well-researched framework and teaching model has emerged to help both new and seasoned leaders build and hone their personal leadership skills. The Multidimensional Leadership Model & Assessment, (Friend, 2020), identifies six leadership competencies and measures an individual’s proficiency in each level. Different from other management training, this model recognizes the unique skill set necessary to govern effectively. The six areas measured are consciousness, conduct, connectedness, interaction, representation, and cooperation.

    The Leadership Lab website provides an online assessment tool to help individuals expand their leadership capacity, helping to serve effectively on a board. Developed by Texas A&M University researchers and co-op extension practitioners, the Leadership Lab integrates a grounded theory with practical application for leadership improvement. At the Leadership Lab, you can find the Multidimensional Leadership Assessment tool, which will measure all six competencies, providing participants with immediate feedback and suggestions to correct leadership deficiencies. Generally interrelated, competence and board effectiveness complement the qualities of the individual director, which improves dynamics in the boardroom and strengthens organizational performance (Coulson-Thomas, 1994). By assessing individual director competency and providing prescriptive suggestions for improvement, the collective board is strengthened and performs better. The Leadership Lab offers co-op directors, other boards of directors, and individuals the opportunity to learn and grow into the leaders they want to be.

    If interested in learning more and accessing the multidimensional leadership assessment, go to: leadershiplab.online


    References:

    Coulson-Thomas, C. (1994). Developing directors: Building an effective boardroom team. Journal of European Industrial Training, 18(6), 29-52. 

    Friend, D. (2020). Texas agricultural cooperatives: A study in governing competencies. Texas A&M University, Dissertation.

    Northouse, P.G. (2016). Leadership: Theory and practice. Thousand Oaks, CA: SAGE.


    Friend, Diane. “Making Effective Board Leaders in Your Cooperative.Southern Ag Today 4(45.5). November 8, 2024. Permalink

  • Leading Change in Your Cooperative

    Leading Change in Your Cooperative

    Organizations, particularly agricultural cooperatives, are facing changes from all directions. As legacy cooperatives retire managers and directors, and potential succession prospects take the reins, changing times are knocking on the door requiring greater leadership skill. Now more than ever, powerful macroeconomic forces are pushing businesses to reduce costs, improve quality of products and services, find new opportunities for growth, and increase productivity to avert catastrophic change. Change is inevitable and how leaders address this change will define what the outcome will be. Will they succeed in adapting or fail by ignoring it?

    To overcome organizational change, it is incumbent upon leaders to develop a plan thoughtfully and carefully with realistic expectations. Failure to do so may lead to frustrated employees, wasted resources and disappointing results. Whenever people are forced to adjust to a new paradigm, the organization runs the risk of chaos. Therefore, leaders should roll out improvement plans in a committed and orderly fashion that avoids several errors. 

    According to John Kotter, leadership expert and Harvard Business School Professor, there are eight errors organizations commonly make in trying to transform their businesses effectively to meet imminent change. What many leaders overlook is the fact that change can be good. Change can transform us, and force organizations to reassess their purpose by reengineering, strategizing, and reorganizing. Although it is common for cooperative members and employees to experience a certain amount of pain with organizational change, good leadership can temper feelings of uncertainty and rescue the organization from a downward spiral into uplifting renewal.

     Identifying eight common errors help leaders understand where leading and managing change can go awry. Each mistake obstructs a path forward and slows the process of positive change. Common errors in leading change are:

    1. Allowing too much complacency – lacks urgency and fails to achieve objectives.
    2. Failure to create a strong guiding coalition – top to bottom “Buy-in” is required.
    3. Underestimating the power of vision – vital role in helping direct, align and inspire actions.
    4. Under communicating the vision – It must be credible communication and a lot of it!
    5. Permitting obstacles to block the vision – proclaiming failure is not an option.
    6. Failing to create short-term wins – real transformation takes time. Be patient, celebrate baby steps.
    7. Declaring victory too soon – Changes need to sink into the organization’s culture. New and innovative approaches are fragile, so reinforce them frequently. Communicate the milestones but keep eyes on the end goal.
    8. Neglecting to anchor the change into the organization’s culture – Until new behaviors are rooted in the organization’s shared values, they are always subject to falling back to old ways. Anchoring means building the change into the next generation of management and leadership.

    None of these leadership mistakes would be that costly in a slower moving and less competitive and complicated world. Handling changes quickly is not imperative in a relatively stable economy or controlled environment. But the problem for most organizations today is that stability is no longer the norm. And most experts agree that over the next few decades the business environment will be more volatile than most of us want to believe or deal with. Change is inevitable, but errors in leading change are not. With awareness and skill, leaders can guide their organizations by instituting mitigation efforts designed to embrace the change and meet it head on. Agricultural cooperatives have met the needs of many over the years by offering consistent and reliable services. But if they are to survive change, leadership must drive the process forward in a socially and economically healthy way. Leading change means that “change” will not deter progress. And when it raises its ugly head, change will not dismantle a business model that does so good for so many. 

    References:

    Kotter, J.P. (2012). Leading Change. Harvard Business Review Press. Boston: MA


    Friend, Diane. “Leading Change in Your Cooperative.Southern Ag Today 3(47.5). November 24, 2023. Permalink

  • A Legacy of Cooperative Leadership

    A Legacy of Cooperative Leadership

    2022 marks the 100th anniversary of the Capper-Volstead Act, which gives farmers and ranchers the legal right to join together in cooperative associations. The founders of the first agricultural cooperatives held strong convictions and above all else, loyalty to the ideals of collective bargaining and market power for small farmers. Whether competing with large, investor-owned firms or serving an unmet need, this collection of farmers and ranchers planted a belief system and philosophy that would endure for decades. They built a culture around these values and grew a socio-economic model that enveloped the surrounding rural communities where the feed mill, cotton gin or grain storage silo set. These cooperatives invested in the future by developing capital locally and generating an economy that is a mainstay in the agricultural industry today. 

    Cooperatives are important on the national landscape for multiple reasons. According to the National Council of Farmer Cooperatives, 1,779 cooperatives in the United States provide300,000 jobs, sales exceeding $200 billion, with $7.8 billion in net income generated in their local economies. Therefore, it is imperative to ensure these businesses are successful. Not surprisingly then, a major part of the cooperative business culture is a recognition of the need for continual education for the board of directors and managers. As leaders of the cooperative system, directors and managers take time outside of the boardroom to participate in various seminars, webinars, conferences, and other educational events each year in order to protect their cooperative. 

    For example, the Texas Agricultural Cooperative Council hosts a variety of educational events each year, including:

    • Director Development workshops
    • The Farm Store Summit
    • Board Chair Conference
    • The TACC annual meeting
    • The Academy of Cooperative Excellence
    • South Texas Leadership Conference

    If you were to run for a position on the board of directors of your local cooperative, what could you expect in terms of training topics? In our experience, much of director training is geared to simple best business practices and provide information on the challenges facing the modern agricultural industry: carbon sequestration, climate change, agricultural policy, surviving drought, and changes in land use. But some topics are more germane to cooperatives: distribution of cooperative returns, cooperative taxation, maintaining the separate roles of managers and directors, running a board meeting, legal issues, fiduciary duties, and simply, leadership.

    The leadership demands on cooperative boards of directors and managers are increasingly becoming a topic of great interest and research. Current leaders are expected to meet new and complex economic and global challenges while continually pressing against the modern challenges of governance, such as inclusion, diversity, and the increasing difficulty of leadership succession. Park, Friend, McKee, and Manley (2019) introduced the concept that leadership competency in agricultural cooperatives is defined by six essential elements of effective leadership: consciousness, conduct, connectedness, interaction, representation, and cooperation.  Cooperative leaders meet many challenges by applying these skills to communicate, inspire others and evoke change in this increasingly complex industry. These are the leaders which will continue to thrive and weather any storm, and it is their agricultural cooperatives that help promote this legacy of leadership education. 

    For more information:

    The National Council of Farmer Cooperatives,  http://ncfc.org

    Park, J.L., Friend, D., McKee, G., & Manley, M. (2019). A framework for training and assessment of the 21st century cooperative. Western Economics Forum17(2 ).https://ageconsearch.umn.edu/record/298048/files/WEF17.2%20-%201.pdf

    Diane Friend

    Assistant Professor of Instruction 

    Department of Agribusiness

    Texas A&M University – Kingsville

    diane.friend@tamuk.edu


    Friend, Diane. “A Legacy of Cooperative Leadership“. Southern Ag Today 2(45.5). November 4, 2022. Permalink