Category: Crop Marketing

  • How Brazil’s Rise in Global Cotton Markets Impacts U.S. Exports

    How Brazil’s Rise in Global Cotton Markets Impacts U.S. Exports

    The United States had long been the world’s leading cotton exporter (Figure 1), with 87% of cotton production, on average, destined for export markets over the past decade (2016 – 2025). In 2016, U.S. cotton exports captured 39% of the global market, but this share has steadily declined since the onset of trade disputes with China. By 2023, the U.S. share in the global cotton market had fallen to 26%, its lowest point in over a decade. Although it rebounded slightly to 28% in 2024 and 2025, U.S. cotton has faced rising competitive pressures, particularly from Brazil.  Brazil’s ability to double-crop cotton with other crops has driven substantial growth in its cotton production and exports. Consequently, Brazil has rapidly expanded its role in the global cotton market, surpassing U.S. cotton export volumes by 2023 and becoming the world’s leading cotton exporter. This shift is closely tied to China’s strategic diversification away from U.S. cotton, with Chinese investment in Brazilian infrastructure improving logistics, port access, and overall competitiveness. 

    Cotton prices received by producers across countries vary only slightly, with Brazilian cotton producers typically receiving marginally lower prices than their U.S. counterparts. Although Brazilian cotton producers face higher seasonal costs per acre for fungicides and insecticides due to the tropical climate, these expenses are more than offset by advantages in land, labor, and machinery costs. Consequently, Brazil’s overall production costs per acre for cotton are slightly lower than those of the U.S. producers, reinforcing the former’s competitiveness. Moreover, USDA FAS data indicate that Brazilian cotton yields from 2021 to 2024 averaged 1.8 times that of U.S. yields, resulting in significantly lower costs per pound of cotton produced. Since Brazil’s production costs for cotton remain below market prices, its cotton producers have continued to operate profitably, enabling expanded production. As a result, Brazil’s cotton output has surged, and by 2023, it had surpassed U.S. cotton production, becoming the world’s third-largest cotton producer after China and India. In contrast, U.S. cotton producers have faced production costs exceeding gross revenues, leading to financial losses since 2022 (Liu 2024), coincidental with a severe drought that year in the U.S. Southern Plains. 

    The global cotton market is undergoing significant shifts, with Brazil emerging as a leading exporter and the United States facing new competitive pressures. Brazil’s ability to expand production efficiently, combined with China’s strategic diversification, has reshaped export patterns and global market shares. For U.S. producers, this evolving landscape underscores the importance of monitoring international market trends, production costs, and trade relationships. While challenges exist, understanding these dynamics can help growers make informed planting, marketing, and risk management decisions, ensuring continued competitiveness in a changing global market.

    Figure 1. Top Three Global Cotton Exporters by Country and Year.

    Data from the U.S. Department of Agriculture, Foreign Agricultural Service, Production, Supply and Distribution Database.

    Liu, Yanguan, Gopinath Munisamy, and John Robinson. “How Brazil’s Rise in Global Cotton Markets Impacts U.S. Exports.Southern Ag Today 5(41.3). October 8, 2025. Permalink

  • 2025/26 Rice Market Outlook

    2025/26 Rice Market Outlook

    U.S. Production and Harvest Acres

    The 2025 planting season was marked by considerable challenges. Farmers in the Midsouth faced historical flooding in April that forced replanting across a significant portion of the Mississippi delta region. As farmers put planting behind them, the growing season brought extreme heat and a prolonged drought. In contrast, California experienced a relatively normal year with ideal planting temperatures and no surface water allocation issues (USA Rice, 2025).  Even with California’s improved season, the production setbacks in the Mississippi delta region offset those gains, and, as a result, U.S. rice production is expected to decline roughly 10 million cwt from 2024 levels, falling to 208.8 million cwt in 2025 (Figure 1). Over the past decade, production has fluctuated between 160 and 230 million cwt, with acreage shifting between 2 – 3 million acres. Peaks in 2016, 2018, and 2020 reflect the typical crop rotation across the midsouth. However, with high input costs and weaker rice prices, 2022 marked a contraction in production at 160 million cwt. Production has since recovered, due in part to more favorable returns for a rice crop compared to other Midsouth commodities such as corn or cotton.  

    Figure 1. U.S. All Rice-Class Production and Acres Harvested (2015 – 2025F)

    Source: USDA-National Agricultural Statistics Service (NASS), 2025

    The September 2025 World Agricultural Supply and Demand Estimates (WASDE) report forecasts a 35% year-over-year increase in all rice-class beginning stocks. This increase in beginning stocks is almost entirely driven by the 93% year-over-year increase for long grain, the result of record yields across the southern region in 2024, with Arkansas averaging 169.8 bu/acre (UADA-CES, 2025). On the other hand, medium grain is forecasted to fall by 27.5%. The current outlook is for a slight rise in overall exports and a relatively minor decrease (~0.9%) in ending stocks relative to 2024/25 (USDA-AMS, 2025). Ending stocks are currently forecasted at 53.4 million cwt, compared to 2024/45, which was 53.9 million cwt. The USDA anticipates long-grain rice exports will reach 64 million cwt, a level that hinges on maintaining price competitiveness in global markets. As a result, farm prices for long-grain rice are forecast to decline to $12.00/cwt, while the prices for Southern medium & short-grain rice are forecast at $12.50/cwt (Figure 2). These expectations represent a severe decline from the 2024/25 marketing year, with long grain and Southern medium & short grain prices falling 14% and 18%, respectively. It’s worth noting that the effective reference price has increased from $14.00/cwt to $16.90/cwt for the 2025/26 marketing year (One Big Beautiful Bill Act, 2025). Figure 2 highlights this change, showing that current forecasts indicate a possible PLC payment under the new effective reference price. 

    Figure 2. Rice Marketing Year Average Farm Prices (2021/22 – 2025/26F)

    Source: USDA-National Agricultural Statistics Service (NASS), 2025

    Figure 3 highlights a modest increase in exports across major rice-supplying countries. However, global rice prices have trended downward throughout 2025, primarily due to weaker global demand, India resuming rice exports, much lower import demand from Indonesia, and a temporary ban on rice imports in the Philippines, which is expected to lift in November (USDA-FAS, 2025). U.S. long-grain rice is currently priced around $585/ton[1], which represents the most expensive rice on the world market. In contrast, India, Pakistan, and Thailand are all competing for the cheapest rice on the market, priced at around $360/ton. The broad decline in the world rice price has been from India’s decision to lift its rice export ban in September 2024. Nearly a year later, Indian exports continue to exert downward pressure on international markets.

    Figure 3. Milled Rice Exports (2021/22 – 2025/26Sept)

    Source: USDA-Foreign Agricultural Service (FAS), 2025

    [1] This price reflects #2, 4-percent brokens, sacked FOB, Gulf Coast (Childs and Abadam, 2025)


    References

    Childs, N., and Abadam, V. (2025). Rice Outlook: September 2025 (Report No. RCS-25H). U.S. Department of Agriculture, Economic Research Service. Retrieved September 2025, from, https://downloads.usda.library.cornell.edu/usda-esmis/files/dn39x152w/j9604180m/w0894b61f/RCS-25H.pdf

    University of Arkansas – Cooperative Extension Service. (2025). Rice Production in Arkansas. Division of Agriculture. Retrieved September 2025, from, https://www.uaex.uada.edu/farm-ranch/crops-commercial-horticulture/rice/#:~:text=In%202024%2C%20Arkansas%20rice%20producers,lb%2Facre)%20in%202021.

    United States Department of Agriculture, Agricultural Marketing Service. (2025). World Agricultural Supply and Demand Estimates (WASDE-664). Retrieved September 15, 2025, from, https://www.usda.gov/oce/commodity/wasde/wasde0925.pdf

    United States Department of Agriculture, Foreign Agricultural Service – PSD Reports. (2025). World Rice Trade. Retrieved September 12, 2025, from, https://apps.fas.usda.gov/psdonline/app/index.html#/app/downloads

    United States Department of Agriculture, National Agricultural Statistics Service. (2025). Rice Production and Acres Harvested. Retrieved September 2025, from, https://quickstats.nass.usda.gov/

    USA Rice. (2025). Spring Planting Report. Retrieved September 2025, from, https://www.usarice.com/news-and-events/publications/usa-rice-daily/article/usa-rice-daily/2025/04/25/spring-planting-report


    Loy, Ryan, and Alvaro Durand-Morat. “2025/26 Rice Market Outlook.Southern Ag Today 5(40.3). October 1, 2025. Permalink

  • China’s Pivotal Role in the Global Cotton Market

    China’s Pivotal Role in the Global Cotton Market

    As a leading importer of cotton, China plays a pivotal role in shaping the international cotton market (Figure 1). China’s cotton imports are highly regulated by government policy, with centralized guidance through a tariff-rate quota (TRQ) system. The TRQ allows a specified amount of cotton (quota, currently at 894,000 tons) to be imported at a lower tariff rate (1%). Imports exceeding the quota are subject to a significantly higher tariff rate (currently at 40%). China adjusts these quotas annually in accordance with World Trade Organization (WTO) rules. Through this mechanism, the government can set cotton import policies in coordination with its reserve programs.

    In 2017, just prior to the first round of the U.S.–China trade war, China produced 27 million bales of cotton. This made China the second-largest cotton producer after India, which produced 29 million bales. Despite this high level of domestic production, China still ranked as the world’s third-largest importer in 2017, after Bangladesh and Vietnam. Since 2017, China’s share of global cotton imports has ranged from 12% to 34%, largely due to its cotton reserve programs and the import quota system.

    In 2023, the above-noted China policies prompted a high volume of cotton imports, which significantly influenced global cotton markets. This import surge was driven by favorable (low) cotton prices and anticipation of trade uncertainties in the 2024 marketing year following the U.S. election. As a result of the large imports in 2023, China’s need for cotton imports in 2024 declined substantially, while domestic cotton production was boosted to a high level. A similar period of disruption occurred in 2012–2014, when China responded to the 2011 price spike by building up massive reserve stocks. For the next three years, those reserves were drawn down in place of imports, sharply reducing China’s buying from the world market. This shift put heavy pressure on global demand, and U.S. cotton prices eventually slid from the 80–90 cent range per pound back down to more typical long-run levels. In the 2025 crop year, China is projected to produce 31.5 million bales of cotton, the highest among all producing countries. Nevertheless, it also imported 5.3 million bales, ranking just behind Bangladesh (8.1 million), Vietnam (8.0 million), and Pakistan (5.9 million). 

    China’s role in the global cotton market has important implications for U.S. growers. Even as the world’s largest cotton producer, China continues to import significant volumes of cotton, and these purchases can swing sharply from year to year depending on government policies, reserve levels, and trade dynamics. These swings in demand can create added risk and unexpected price volatility, even during the fall season, when U.S. growers typically anticipate harvest-time pressures. For U.S. growers, keeping an eye on China’s policy changes and trade relations is critical, as these factors directly affect global cotton prices and export opportunities. Ultimately, China’s decisions will remain a key driver of market conditions that shape the fortunes of cotton producers worldwide.

    Figure 1. Top Five Global Cotton Importers by Country and Year

    Data from the U.S. Department of Agriculture, Foreign Agricultural Service, Production, Supply and Distribution Database. 

    Liu, Yanguan, Gopinath Munisamy, and John Robinson. “China’s Pivotal Role in the Global Cotton Market.Southern Ag Today 5(39.3). September 24, 2025. Permalink

  • Major Increase in Corn Production Expected Across the South

    Major Increase in Corn Production Expected Across the South

    The USDA released the latest World Agricultural Supply and Demand Estimates (WASDE) on September 12th. Last month’s report introduced the first yield estimates of the year for various crops, and this month’s report updates those yield estimates while adjusting planted and harvested acreage estimates given data from the USDA Farm Service Agency (FSA) certified acres. The September report did not show drastic changes, as corn production is still expected to set a new record, in part due to increased production in southern states.

    The record corn production forecast in the last report is projected to increase slightly to 16.8 billion bu. This increase in corn production is due to estimated planted acres increasing to 98.7 million acres, up 1.4 million acres from the August estimate. The production increase comes despite the corn yield forecast decreasing 2.1 bu. per acre from last month’s forecast to 186.7 bu. per acre. This decrease in the national corn yield forecast was driven by 1-3 bu. per acre reductions in several major-producing Midwest states, including Iowa, Illinois, Minnesota, Nebraska, North Dakota, and South Dakota. 

    Figure 1: 2025 Forecast Corn Production by State (Change from 2024 in parentheses), million bushels

    Data source: USDA NASS. Crop Production. September 12, 2025.

    Overall, 1.95 billion more corn bushels are expected to be harvested compared to last year. One quarter of this new production (489 million bu.) comes from Southern states (Figure 1). Mississippi is expected to have the largest increase at 70 million bu., followed by North Carolina at 60 million bu., and Louisiana at 59 million bu. Texas and Kentucky remain the largest corn producers in the region, at 250.1 million bu. and 248.5 million bu., respectively.

    Other crops saw small changes in this month’s report. Cotton had minor changes in production and use forecasts relative to August, leading to no change in ending stocks, and the forecast price remains at 64.0 cents per lb. Soybean ending stocks for 2025/26 are forecast to increase by 10 million bushels, resulting in a $0.10 price decline to $10.00 per bu. Sorghum and wheat both saw no changes to the projected price for this marketing year.

    References

    Maples, Will. “USDA Projects Largest Corn Supply in History.” Southern Ag Today 5(33.3). August 13, 2025.  Available at: http://southernagtoday.org/may-wasde-projects-higher-supplies-and-lower-prices-again-in-2024/

    USDA-NASS. World Agricultural Supply and Demand Estimates. September 12, 2025. Available at: https://www.usda.gov/oce/commodity/wasde/wasde0925.pdf

    USDA-NASS. Crop Production. September 12, 2025. Available at:  https://downloads.usda.library.cornell.edu/usda-esmis/files/tm70mv177/sx61gm45w/gb19h565z/crop0925.pdf


    Sawadgo, Wendiam. “Major Increase in Corn Production Expected Across the South.” Southern Ag Today 5(38.3). September 17, 2025. Permalink

  • Sorghum’s Big Crop, Bigger Risks

    Sorghum’s Big Crop, Bigger Risks

    The U.S. sorghum market enters 2025/26 with a bigger crop, weaker domestic demand, and uncertain access to China. The U.S. Department of Agriculture projects U.S. sorghum production at 9.94 million metric tons (MMT), up nearly 14% from last year. At home, demand is wilting, with domestic use set to fall by almost a quarter. The market hinges on foreign demand, especially from China.  

    China’s use is expected to jump nearly 50% in 2025/26 to over 11 MMT, and imports may approach 8 MMT (USDA-ERS, 2025). On a 2019-2023 quantity average, about 72% of China’s sorghum imports came from the United States (FAO, 2025). Yet, the U.S. export rebound is far from assured. In early 2025, following the U.S.-China trade dispute, Beijing imposed duties on U.S. sorghum and suspended firms on quality grounds. Shipments to China fell more than 95% in the first half of the year (Table 1). 

    Australia and Argentina moved quickly to fill part of the gap, sending sorghum—including some cleared for baijiu (a Chinese liquor made from fermented sorghum)—into South China ports. For farmers across Texas and the Southern Plains, the result has been a fragile Gulf basis, highly sensitive to whether Chinese demand resumes or alternative buyers step in. Mexico remains steady; Spain is emerging (Table 1); and Vietnam is showing interest. But no one matches Beijing’s scale. 

    The season-average farm price is forecasted to be near $3.70/bu., with sorghum trading at a discount to corn. A strong Chinese pull narrows the corn-sorghum spread; policy frictions widen it. In the near term, the U.S. has grain but not guaranteed access. 

    Producers can hedge sorghum against corn futures, closely monitor export flows, and scale sales when rallies appear due to demand from China or Mexico. For now, USDA is projecting U.S. sorghum exports to China to more than double to 5.72 MMT in 2025/26 (Figure 1). Ultimately, sorghum’s fate rests less in fields than in the outcomes of geopolitics.

    Figure 1 – U.S. Sorghum Supply, Use, and Ending Stocks. 

    Obs.: This figure compares USDA ERS/WASDE 2024/25 estimates with 2025/26 August projections. All values are in million metric tons.
     Source: USDA-ERS (2025). 

    Table 1 – U.S. Sorghum Export Shipments by Destination (metric tons

    Country20242025
    Qtr1Qtr2Qtr3Qtr1Qtr2Qtr3
    China1,944,8221,156,2801,018,67083,2913,117 
    Colombia  53
    Eritrea32,55133,00033,000   
    Haiti  239
    Japan809,061406036,2039,471
    Mexico493 23,724202,791117,619
    Spain   51,932110,34233,967
    Taiwan  2,000
    United Kingdom   22  
    Total1,977,9461,198,3411,051,710159,268354,453161,110
    Obs.: Quarterly exports correspond to the sum of USDA FAS “Weekly Exports” for the weeks in that quarter. “Weekly Exports” are actual shipments that left the United States during the reporting week (Friday–Thursday), as reported by exporters under the Export Sales Reporting program. Quarters are calendar quarters (Q1=Jan–Mar, etc.); totals may differ from WASDE marketing-year exports (Sep 1–Aug 31) due to different time windows, sources, and rounding.
    Source: USDA-FAS (2025). 

    References

    FAO (2025). FAOSTAT: Detailed trade matrix (TM) [Data set]. Retrieved September 8, 2025, from https://www.fao.org/faostat/en/#data/TM

    USDA-ERS (2025) Commodity Outlook – WASDE projections at a glance. Retrieved September 2, 2025, from https://www.ers.usda.gov/topics/farm-economy/commodity-outlook/wasde-projections-at-a-glance

    USDA-FAS (2025). Export sales query system. Retrieved September 2, 2025, from https://apps.fas.usda.gov/esrquery/esrq.aspx


    Calil, Yuri, and Pancho Abello. “Sorghum’s Big Crop, Bigger Risks.” Southern Ag Today 5(37.3). September 10, 2025. Permalink