Author: Andrew Muhammad

Japan is one of the largest beef importing countries in the world and stands out among major destinations for the U.S. In 2023, U.S. beef exports totaled $10 billion, with nearly $2 billion going to the Japanese market. This was only surpassed by exports to South Korea ($2.1 billion). However, Japan has been the leading U.S. market until recent years (USDA, 2024). It was not long ago when U.S. beef was outright banned in Japan due to BSE concerns (2004-2006) and was still somewhat restricted even after the ban was lifted (Muhammad et al., 2016). However, since then, the U.S. has been regaining market share and is once again the leading supplier of imported beef in Japan. This article focuses on the success of U.S. beef in Japan, highlighting the competition between the U.S. and Australia. Japanese beef imports have been relatively split between the U.S. and Australian beef – together, both account for around 80% of Japan’s total imports. Interestingly, the U.S. and Australia have similar but competing trade agreements with Japan: the U.S.-Japan Trade Agreement (USJTA) and Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP) and face near identical reductions in beef tariffs since January 2020.

Annual quantity shares for beef exporting countries in Japan (e.g., Australia, U.S.) are reported in Figure 1. Import quantities have not significantly changed since 2000, and recent highs in export values (e.g., $4.9 billion in 2022) were mostly due to relatively higher prices (Trade Data Monitor®, 2024). Since quantities have been relatively unchanging, the change in shares reported in the figure reflects substitutions across countries. Prior to the BSE ban in 2004-2006, U.S. beef accounted for more than 50% of Japanese beef imports but decreased to almost 0% during the BSE ban period. Since 2006, however, the U.S. beef share has steadily increased to around 40% by 2017, peaking at 44% in 2020 when the USJTA entered into force, while the share for Australia decreased from more than 80% in 2006 to 41% by 2020. It is important to note that the declining share for Australia starting in 2018 was also due to increased exports from countries other than the U.S.

In terms of value, the U.S. currently exports significantly more to Japan than Australia. For instance, in 2022, when U.S. beef exports reached a record high of $2.3 billion, Australia exported only $1.6 billion. Noted reasons for higher U.S. values include the following: relatively higher prices for grain-fed U.S. beef; the fact that the U.S. mostly exports brisket, plate, chuck, and round, whereas Australia mostly exports chuck, round, loin, and other cuts; and the U.S. dominates the beef offal market in Japan where chilled offal (internal organs and cheek meet) and frozen beef tongue sell anywhere from 50% to 100% more than the traditional muscle cuts and beef product (Trade Data Monitor®, 2024).

Figure 1. Quantity shares of Japanese beef imports by exporting country: 2000–2023

References

Muhammad, A., K.E.R. Heerman, A. Melton, and J. Dyck. 2016. Tariff Reforms and the Competitiveness of U.S. Beef in Japan. LDPM-259-01. Economic Research Service, U.S. Department of Agriculture. https://www.ers.usda.gov/publications/pub-details/?pubid=37650

U.S. Department of Agriculture (USDA). 2024. Global Agricultural Trade System. Foreign Agricultural Service. https://apps.fas.usda.gov/gats/default.aspx

Trade Data Monitor (2024). https://www.tradedatamonitor.com/

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Muhammad, Andrew. “Unpacking the Success of U.S. Beef in Japan.” Southern Ag Today 4(20.4). May 16, 2024. Permalink

Earlier this year (June 29, 2023) I wrote an article about U.S. whiskey exports rising even as agricultural exports declined overall.^[1] The main point of that article was that whiskey sales to foreign markets have been continually increasing, in terms of both volume and value, and that the European Union (EU) stood out as a major destination, accounting for a large share of this recent rise. Currently, the EU accounts for over 50% of total U.S. whiskey exports (Figure 1).^[2] This could have all been wiped away due to the lingering effects of the trade war.

Between June 2018 and January 2022, the EU imposed a 25% retaliatory tariff on American whiskey in response to the tariffs the Trump Administration imposed on foreign steel and aluminum. Consequently, U.S. whiskey exports to the EU decreased by over 30% between 2018 and 2020 (from $552 million to $368 million). The Biden Administration was able to negotiate a temporary tariff suspension starting in January 2022. Whiskey sales to the EU increased to $565 million that year and are expected to reach nearly a billion dollars by the end of 2023 (USDA, 2023) (Figure 1). The tariff suspension was set to expire this December, and as of January 2024 the EU would have imposed a 50% tariff on imports of U.S. whiskey if the suspension deadline was not extended. Fortunately, on December 19, 2023, the Biden Administration was able to secure an extended suspension of the retaliatory tariffs until March 31, 2025 (DISCUS, 2023).    

This pending 50% tariff raised questions about its potential impact on U.S. whiskey sales to the EU. This question is now academic since the tariff reprieve was extended last week. It is important to note that whiskey is the leading U.S. distilled spirits export, accounting for more than two thirds of all distilled spirits sales to foreign markets in 2022 and 2023. Thus, any decline in whisky exports will have had a significant impact on the U.S. distilled spirits sector overall. If the 25% tariff experience is an indication how the EU market would have responded to an even higher tariff, it is safe to say that U.S. distilled spirits sector dodged a major bullet. Hopefully, all of this will get resolved before March 31, 2025.

Figure 1. U.S. Whiskey Exports to the EU and World: 2018-2023

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References

Distilled Spirits Council of the United States (DISCUS). 2023. Statement on the U.S. and EU Agreement to Extend the Suspension of EU Tariffs on American Whiskey until March 31, 2025

https://www.distilledspirits.org/news/discus-statement-on-the-u-s-and-eu-agreement-to-extend-the-suspension-of-eu-tariffs-on-american-whiskey-until-march-31-2025/

U.S. Department of Agriculture (USDA). 2023. Global Agricultural Trade System (GATS). Foreign Agricultural Service, Washington, DC.

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^[1] Whiskey is the generic term that includes whiskey of all types (e.g., malt, corn, rye) and bourbon.

^[2] The EU-27 countries are Austria, Belgium, Bulgaria, Croatia, Republic of Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain and Sweden.

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Photo by ELEVATE: https://www.pexels.com/photo/brown-wooden-barrel-inline-inside-room-1267311/

Muhammad, Andrew. “American Whiskey Gets Extended Tariff Reprieve in the EU…Just Weeks Before the Deadline.” Southern Ag Today 3(52.4). December 28, 2023. Permalink

The U.S. is the largest chicken meat producing country in the world. According to the U.S. Department of Agriculture, production in 2022 was almost 21 million metric tons (MT) (ready to cook equivalent), with the next largest country (Brazil) producing around 14.5 million MT. While most of this production is consumed domestically, between 10% and 20% of total production is exported each year (USDA, 2023a). In 2022, U.S. exports of poultry products – including chicken, turkey, and other fowl – accounted for $6 billion in global sales, making poultry products a top ten U.S. agricultural export. The leading poultry export for the U.S. is frozen chicken leg quarters (henceforth leg quarters), which accounted for $1.9 billion in export sales in 2022, nearly a third of all U.S. poultry exports (USDA, 2023b).

Important to U.S. poultry exports is the country of Angola, which is located on the western Atlantic coast in the South African region. In 2022, Angola was the leading foreign destination for U.S. leg quarters in terms of value ($219 million) and the second largest foreign market in terms of volume (168 thousand MT). However, U.S. leg quarter exports to Angol have varied significantly over the last decade (See Figure 1), decreasing from a peak in 2014 ($243 million) to only $83 million in 2016. After 2016, U.S. exports recovered but immediately fell again during the pandemic in 2020. Since 2020, U.S. leg quarter exports to Angola significantly increased to $219 million in 2022. However, as Figure 1 shows, this was mostly due to higher chicken prices.

Unfortunately, the U.S. is facing increasing competition in Angola from rising domestic production as well as competition from Brazil. In 2022, for instance, Angola’s imports of frozen chicken cuts (including leg quarters, other cuts, and offal) from the U.S. were up 23% (volume) in 2022, whereas imports from Brazil were up 32% (UN Comtrade, 2023). Despite U.S. leg quarter exports to all destinations being down by only 8% in terms of volume in 2023 (year-to-date as of August), exports to Angola were down 25% (USDA, 2023b). Figure 2 shows Angola’s frozen chicken cut imports in 2021 ($201 million) by exporting source. The U.S. was the leading supplier, accounting for 63%; Brazil accounted for 22%. 2023 year-to-date data for the U.S., as well as 2022 data for Angola, suggest that Brazil will likely account for more than a third of total imports by the end of 2023, while the U.S. share will likely decrease to slightly more than 50%.

Figure 1. U.S. frozen chicken leg quarter exports to Angola: 2010 – 2022

Figure 2. Angola frozen chicken cuts imports (including leg quarters, other cuts, and offal) in 2021 by Source ($201 million)

References

Observatory of Economic Complexity (OEC). 2023. https://oec.world/en

United Nations Comtrade Database (UN Comtrade). 2023. https://comtradeplus.un.org/

U.S. Department of Agriculture (USDA). 2023a. Livestock and Poultry: World Markets and Trade. Foreign Agricultural Service, Washington, DC.

U.S. Department of Agriculture (USDA). 2023b. Global Agricultural Trade System (GATS). Foreign Agricultural Service, Washington, DC. https://apps.fas.usda.gov/gats/default.aspx

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Muhammad, Andrew, and Md Deluair Hossen. “Angola: U.S. Chicken Exports Facing Increasing Competition in this Leading Market.” Southern Ag Today 3(44.4). November 2, 2023. Permalink

Hides in the leather business typically refer to the skin of large animals while skins typically refer to smaller livestock. Raw cattle hides are generally grouped with offal items when discussing total animal value, but hides and skins are an important contributor to the total value of most cattle as the leather is commonly used for belts, shoes, wallets, jackets, car seats and interior, etc. Hide selections are grouped in several ways but are typically based on being branded or native (i.e., not branded), steers and heifers versus cows, dairy cows versus beef breeds, hides from mature bulls, and light versus heavy hides. The value of the hides is further based on the quantity of defects they contain as it relates to holes, cuts, lesions, or grain defects, often caused by injuries, horns, flies, ticks, grubs, and poor skinning and fleshing practices.

Supplying its massive leather production industry, China has been the largest importer of hides and skins for both the U.S. and the world. However, imports over the past few years have been declining. In 2013, raw cattle hides and skins were a major agricultural export for the U.S., reaching $2.3 billion, with China accounting for 63%. However, as of 2022, U.S. exports were only $876 million, and it appears that exports in 2023 will be even lower (USDA, 2023). At first glance, it would not be unreasonable to think that raw hides and skins were affected by the U.S. trade war with China. Clearly, the tariffs the Chinese government imposed on U.S. hides and skins, on top of the tariffs that the U.S. government imposed on finished leather products resulted in direct and indirect negative impacts on U.S. exports of hides and skins to China. However, taking a longer view of the data, U.S. exports to China have been declining for nearly a decade.

Figure 1 show Chinese imports of raw cattle hides and skins from the U.S., Australia, Canada, and all remaining countries combined (rest of world) since 2015. Note that Chinese imports exceeded $2.5 billion in 2015 but decreased to around $1.8 billion in 2016 and 2017. While imports fell even more in 2018 and 2019 during the trade war, this appears to be a part of an overall declining trend. For instance, imports from the U.S. fell by 66% during this period, but imports from Australia and the Rest of World also fell by 71% and 68%, respectively. According to USDA (2018), a combination of both internal and external factors has contributed to this reduced demand and has increased the cost of producing leather domestically. These factors include growing competition from synthetic materials, rising labor costs, and stricter environmental regulations. Although modest, import increases in 2021 and 2022 relative to 2020 may be a sign of a possible recovery.

Figure 1. Chinese imports of raw cattle hides and skins: 2015-2022

References

U.S. Department of Agriculture (USDA). 2018. Chinese Demand for Imported Hides Beginning to Weaken. Foreign Agricultural Service GAIN Report: CH186027.

U.S. Department of Agriculture (USDA). 2023. Global Agricultural Trade System. Foreign Agricultural Service. https://apps.fas.usda.gov/gats/default.aspx

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Muhammad, Andrew, and Andrew Giffith. “Can Chinese Demand for U.S. Hides and Skins Recover?” Southern Ag Today 3(42.4). October 19, 2023. Permalink

Photo by Pixabay: https://www.pexels.com/photo/colors-belt-skin-belts-65280/

According to the U.S. Department of Agriculture (USDA, 2023), U.S. producers shipped nearly $6.0 billion in poultry meat and related products (excluding eggs) to over 130 countries in 2022. China has emerged as the second largest destination for U.S. poultry exports, increasing from only $10 million in 2019 to a record $1.1 billion in 2022. This is a remarkable increase of more than 10,000% in just 4 years. Recall that China banned all U.S. poultry in January 2015 due to a highly pathogenic avian influenza (HPAI) (i.e., bird flu) outbreak in December 2014. Despite the U.S. being free of the disease by August 2017, the ban was not lifted until November 2019 (USDA, 2019). Since that time, however, the recovery of U.S. poultry in the Chinese market has been phenomenal. What is interesting is that this recovery has been driven by one product, frozen chicken feet (or paws), which are apparently preferred by Chinese consumers for their unique large size and consistent high quality (Baych, 2022). In 2022, frozen chicken feet accounted for more than 85% of all U.S. poultry exported to China.

Figure 1 shows China’s frozen chicken feet imports from all major supplying countries. In 2010, frozen chicken feet imports in China were $571 million, and averaged only $350 million annually from 2010 to 2018. Since that time, however, China’s frozen chicken feet imports increased to $2.6 billion by 2022, primarily driven by imports from the U.S. In 2022, the U.S. accounted for 43% of China’s frozen chicken feet imports, followed by Brazil (20%), Russia (11%), Argentina (5%), and Chile (3%).

Unfortunately, recent bans due to HPAI outbreaks in 2022 are limiting U.S. exports from certain states in 2023. This is occurring at a time when the Chinese are paying significantly more for imported frozen chicken feet. For example, import prices for frozen chicken feet from the U.S. were around $1.00/kg in 2014. In 2023, U.S. prices averaged between $5.00kg and $6.00/kg. Current restrictions are hurting overall U.S. sales to China and appears to be benefiting Brazil and Russia. As of June 2023, U.S. frozen chicken feet sales to China were down by 35% in terms of value and 51% in terms of volume. However, imports from Brazil and Russia were up, particularly in terms of value by 77% and 42%, respectively (See Table 1). The lifting of the HPAI ban in 2019 and the enforcing of bans on certain states in 2023 have given and taken away, respectively.

Figure 1. China’s Frozen Chicken Feet Imports by Country of Origin: 2010-2023

Table 1. China’s Frozen Chicken Feet Imports from Brazil, Russia, and the United States: 2022 and 2023 Year-to-Date (January-June) Comparisons

Jan-June 2022	Jan-June 2023	% Change
	Brazil
$198.3 million	$351.8 million	77.4%
81.9 TMT	86.6 TMT	5.7%
	Russia
$106.4 million	$150.9 million	41.8%
37.4 TMT	39.1 TMT	4.4%
	United States
$550.4 million	$358.3 million	-34.9%
133.7 TMT	65.2 TMT	-51.2%

References

Baych, A. 2022. Poultry and Products Annual Country: People’s Republic of China. USDA GAIN Report Number: CH2022-0100. Foreign Agricultural Service, Washington, DC.

U.S. Department of Agriculture (USDA). 2019. American Poultry Farmers Regain Access to China. USDA Press Release No. 0176.19. https://www.usda.gov/media/press-releases/2019/11/14/american-poultry-farmers-regain-access-china

U.S. Department of Agriculture (USDA). 2023. Global Agricultural Trade System (GATS). Foreign Agricultural Service, Washington, DC.